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hey i’m Lucy, the founder of @wearetabuu

a brand on a mission to open up the conversation around medication whilst aiming to make things a little more beautiful, functional and inclusive one product at a time.

for a while I carried my medication in a sandwich bag because I couldn’t find a solution that met my needs and I felt awkward discussing my disability with anyone.

I found the world of medical accessories grey and clinical and I wanted a little colour!

I decided I wanted to try and fix both things so I got designing products, making content on social media and it’s been an absolute whirlwind of free software trials (sorry lol), imposter syndrome and a lot of fun since!

I post a lot of behind the scenes over on my instagram @lucyrout, feel free to come and join us and please bring ice cream

xxx

join the fun on insta

How it started

from a sandwich bag to this.

for a while I carried my medication in a sandwich bag because I couldn’t find anything that met my needs, and everything medical was so grey and clinical. so I got designing. it was a year in my bedroom of free software trials (sorry lol), imposter syndrome, prototypes on the bed and working out exactly how many tablets fit.

tabuu launched on 22 September 2021 and it’s been an absolute whirlwind (and a lot of fun) since. here’s the messy middle x

A white line drawing of two capsule halves on a black background
the first logo drawings (look at my little capsule)
A technical drawing of a screw-top tube with measurements and handwritten red notes
proper technical drawings, with my red pen all over them
An early grey metal prototype tube held in a hand on a white duvet
prototype no. 1, tested on my duvet
An early prototype with handwritten notes about how many tablets it fits
how many tablets fit?? let’s find out
Prototype tubes and red capsules on a duvet
so. many. pills.
Lavender Tabuu cases in an early white box
the first ever packaging
Lucy kneeling among stacked delivery boxes
boxes. so many boxes. (my bedroom, again)
Lucy smiling at the post office holding a parcel
posting the very first customer order!!